Whether it's a one-hour keynote or a half-day workshop, in person or virtual, participants will gain a valuable set of storytelling principles, examples, and tools applicable to any business and discipline. Key content and exercises include:
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Why we love stories: Understanding the basic human truth behind storytelling is crucial for businesses and leaders today.
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Lessons from Entertainment: Businesses can learn valuable storytelling lessons from their favorite movies. Following tools and trends in that industry can help improve business strategies and communication.
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Key Story Principles: The best stories rely on Empathy, Entertainment, and Emotion -
Empathy: Understand your audience to engage them.
Entertainment: Keep your audience's attention.
Emotion: Make your story memorable.
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Finding New Ideas: Great stories often draw from existing plots, but new perspectives make them fresh (the REMIX principle). Learn how to discover innovative story ideas that excite your customers.
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The Science of Storytelling: Combining art and science is key to effective storytelling. Understanding how to balance facts and feelings can enhance your narrative.
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Basic Story Structure: Every story has a Hero, an Obstacle, and a Treasure. Identify who your story is about, what they want, and what stands in their way.
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The Mentor Role: Your brand can be like a mentor character, guiding and supporting your audience's journey.
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Creating Story Architecture: Use tools like Theme, Pitch, Change, and Climax to build a compelling story -
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Theme: What is your story really about?
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Pitch: Present your story idea simply and clearly.
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Change: Show the transformation that occurs.
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Climax: Build to a powerful conclusion that leaves a lasting impression.
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Quick Story Outline: Use a fun tool, inspired by Pixar, to help create your first draft.
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Sequel Strategy: Think about how to extend your brand's story over time, similar to successful franchises like Marvel and Toy Story.
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Presentation Skills: Effective storytelling also depends on how you present it. Shane will share strategies for impactful delivery, including three key presentation secrets to enhance your talks.
Shane keeps his presentations very interactive and offers helpful storytelling principles, techniques and tools that can be applied to ANY type of business and ANY business discipline. Lots of helpful content, lots of engaging exercises and lots of fun doing it all.
CLICK IMAGE TO VIEW - Article from BrandChannel written by Joe Pantigoso (Senior Director, SAP) after Shane's Conference Board Presentation
"This workshop really gave me the opportunity to put my creative problem-solving hat back on and re-lit a spark in me. I so enjoyed being able to step away from the everyday and be able to learn a new way to approach tasks at hand. A very enriching experience, thank you so much!"
- Lindsay, Walt Disney Consumer Products
"When Meeker conducts his storytelling workshops, he instills in his audience the enthusiasm of college freshmen, and inspires them with his favorite movies. Whether at companies or at conferences or universities, Meeker holds his audience spell-bound through a combination of expertise, passion and audience participation."
- excerpt from book Creating Breakthrough Products, 2nd Edition by Jonathan Cagan and Craig M. Vogel
“It was such a treat to have Shane at the Ross School of Business! Not only was the content of his presentation extremely useful, Shane was an incredibly engaging presenter. He boils down so much storytelling expertise into key takeaways and frameworks, it’s impossible to walk away not feeling excited and prepared to integrate storytelling into the business world.”
- Ava, University of Michigan MBA Candidate, President of Design+Business Club, Storylab Leader
“Shane has an uncanny ability to engage with his audience by drawing them into his “story” - whether through movie references or brand examples, he keeps your attention and leaves you wanting more!”
- Shawnee, Givaudan Manager of HR Analytics & Business Process
Shane Meeker, and his 'StoryMythos' framework, is both energizing and transformational. Throughout the course of his keynote address to our entire Brand Building team, he challenged our mindset, inspired our soul, and motivated our hearts. We have stories to tell, so why are we letting them stagnate in the dark? Shane shines a bright light into a world of 'what could be' and points the way for us to take our own, personal hero's journey."
- Dave, Centene, EVP Business Integration and CMO
“Shane has led a permanent shift in the way to innovate brands and offerings through the power of story.”
- Greg, Worthington Industries, Director of New Product Development
Shane's Story content is featured in the book Creating Breakthrough Products by Cagan & Vogel - check it out by clicking on the book!
Podcast featuring Scott Mautz, author of Find the Fire and Shane Meeker, author of StoryMythos. Click the visual to listen..